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Hello Productive Minds!

Ida here! I'm thrilled to bring you a unique slice of our marketing world, especially since it's buzzing with AI innovations. You know, as we navigate these tech-driven waters every day, our team has grown quite fond of AI's quirks and capabilities. We recently played around with ChatGPT's predictions for 2024's marketing trends, and let me tell you, it was an eye-opener! As someone who's always knee-deep in AI tools, I'm excited to peel back the layers of these forecasts with you. We've scrutinized, debated, and now, we're ready to share our real-world take on these AI-driven revelations. So, grab your favorite cup of coffee, and let's explore these insights together. Who knows? We might just stumble upon the next big thing in marketing! 🚀🤖💡

Ida Khanna,
Founder ProductiveAI Club

Today’s Menu

• Marketing Predictions For 2024 Made by an AI (And Debated by a Human)

• Jailed former Pakistani PM uses AI to campaign for elections

• Funding Roundup: The biggest deals in AI this week

• 5 new AI tools to boost your productivity

• AI Image Generator Comparison

Marketing Predictions For 2024 Made by an AI (And Debated by a Human)

We’ve asked ChatGPT, the powerful language model trained by OpenAI, to forecast the marketing trends for 2024. We then analyzed these marketing predictions and debated whether they hold up in the real world. As a team of marketers who use AI every day, we’re excited to share our insights and expertise with you.

How much do you think our opinions may differ?

This is the prompt we used:

Prediction #1: Personalization at Scale

ChatGPT Says:

Personalization has been a marketing trend for a while, but in 2024, it will become even more important as consumers expect customized experiences at every touchpoint. Companies will need to use advanced technologies like AI and machine learning to collect and analyze data on consumer behavior, preferences, and purchase history to deliver personalized experiences. (Source: Forbes) Example: Amazon’s recommendation engine suggests products based on previous purchases and browsing behavior.

We Say:

We’re seeing more and more companies try to tailor their messages and overall experience to their consumers, and it’s true that it will become even more important in 2024. As consumers become more tech-savvy and digitally connected, they will look for that “delight” factor, feeling heard and understood by the brands they consume. While personalization is undoubtedly a powerful tool, it’s important to be mindful of potential downsides. One risk of relying too heavily on personalization is that it can lead to a “filter bubble” effect, where consumers are only exposed to content and products that reinforce their existing beliefs and preferences. This can limit their exposure to new ideas and opportunities, and ultimately harm their overall experience. When using personalization tools, it’s important to analyze user intent to accurately forecast their next most likely actions in the customer journey, so we can avoid this problem.

So our final say? There’s no doubt that this marketing prediction is a high-priority item on our list.

Prediction #2: Voice Search Optimization

ChatGPT Says

As voice assistants become more prevalent, optimizing for voice search will become a crucial aspect of SEO. In 2024, brands will need to adjust their content to match the conversational nature of voice search queries and focus on long-tail keywords. (Source: Search Engine Journal) Example: “Hey Siri, where can I buy a new laptop?”

We Say

Yes! The trend of voice search is undoubtedly one of the most significant shifts in the way people search for information, regarding pretty much everything, so you should start spending time optimizing your content to reflect how people speak when they search for information.

It’s important to note though that optimizing for voice search isn’t a one-size-fits-all solution. Brands need to consider their target audience and the context in which they will be using voice search. For example, someone using voice search on their phone while walking may have different search queries than someone using a voice assistant in their home.

Brands should focus on creating high-quality, informative content that provides value to their audience, rather than solely focusing on the technical aspects of voice search optimization. Again, another reason why companies should keep upskilled content creators in their teams, and not rely solely on AI.

Prediction #4: Social Commerce

ChatGPT Says

Social media platforms will continue to evolve as major sales channels. In 2024, social commerce will become even more integrated with features like in-app purchases and shoppable posts, making it easier for consumers to purchase products directly from their social media feeds. (Source: eMarketer) Example: Instagram’s checkout feature that allows users to buy products without leaving the app.

We Say

The trend of social commerce is an exciting development for marketers, as it provides an opportunity to reach and engage with consumers in new ways. In 2024, brands will need to focus on creating a seamless social commerce experience for their customers. This means optimizing their social media profiles for sales, creating compelling content that encourages purchases, and leveraging the latest social commerce features to make the buying process as easy as possible.

However, it’s important to remember that social commerce is still a relatively new concept and there are challenges that brands will need to navigate. For example, some consumers may be hesitant to make purchases through social media due to concerns about data privacy and security.

Finally, it’s worth noting that not all social media platforms are created equal when it comes to social commerce. Some platforms, like Instagram and Facebook, have already established themselves as major players in the social commerce space, while others are still exploring how best to integrate sales into their platforms.

AI makes its way to politics, as jailed former Pakistani PM uses AI to campaign for elections

Imran Khan, Pakistan's former Prime Minister, despite being in jail, has kept his political campaign active using AI. His team, using ElevenLabs' technology, created an AI-generated speech, gaining massive online traction. This isn't the first instance where technology has influenced politics. The printing press was pivotal during the Protestant Reformation, television reshaped U.S. elections with debates and ads, notably in JFK's victory. Smartphones and social media introduced new campaign strategies like viral content and targeted advertising. Now, generative AI is emerging as a powerful tool in politics, promising to significantly impact future elections and political strategies.

• Busted: TikTok parent company ByteDance OpenAI account suspended after being allegedly caught using OpenAI models to train its own.

• Collapse: Adobe and Figma end $20 Billion acquisition deal after regulatory pushback in Europe.

• Halted: Apple to stop selling Series 9 and Ultra 2 smartwatches over patent dispute.

• Better: Google will help reduce user surveillance by letting users store location data on device.

• Oof: Binance to pay $2.7 Billion in fines as US court approves settlement.

In the dynamic world of productivity, AI tools are not just a trend; they're a game-changer. As we continuously seek smarter ways to work, AI emerges as a crucial ally. Today, let's dive into five AI tools that are revolutionizing how we approach productivity.

GrowEasy: Kickstart a lead generation campaign on Facebook and Instagram in less than 5 minutes using AI.

Creatify: Generate high-quality marketing videos from a simple product link or text description.

MeetGeek: Automagically record videos, transcribe, summarize, and share insights from every meeting to any tool.

Interview Jarvis: Practice 200+ interview questions and get answers tailored to your resume.

Smartly: Achieve better marketing campaign performance and business results with a single workflow using AI.

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